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The Journal 📖
Stories, drops and plain-language guides on Japan's viral collectibles, beauty and wellness.
Collectibles
China's blind-box boom is giving Japan a run for its money
5 Aug 2026 · 3 min read
Collectibles
How to spot fake Japanese collectibles before you buy
27 Jul 2026 · 6 min read
Collectibles
What Sanrio's character ranking tells you about what to buy
24 Jul 2026 · 5 min read
Collectibles
Chiikawa's first movie, The Secret of Mermaid Island: the story, the new Siren, and the merch to watch
20 Jul 2026 · 3 min read
Collectibles
Blind box vs gachapon: what's the difference?
13 Jul 2026 · 5 min read
Collectibles
Chiikawa: the tiny, tired little creatures that get how adult life feels
6 Jul 2026 · 3 min read
Collectibles
mofusand x Sanrio: the fuzzy collab collectors can't stop chasing
29 Jun 2026 · 1 min readCollectibles
Japan's cutest collectibles sell out in hours. Here's what's worth chasing in 2026
25 Jun 2026 · 3 min read
Beauty
Double cleansing, the Japanese way: do you actually need it?
30 Jul 2026 · 4 min read
Beauty
Canmake: why Japan's cheap makeup is anything but cheap
15 Jul 2026 · 3 min read
Beauty
The glass-skin glow Japan keeps chasing, and the one step that gets you there
8 Jul 2026 · 4 min read
Beauty
The Japanese and Korean sunscreens winning Singapore right now
1 Jul 2026 · 4 min read
Supplements
Creatine is Asia's fastest-growing supplement trend, and it's not just for bodybuilders
6 Aug 2026 · 3 min read
Supplements
Equol and menopause: the soy compound half of us can't make
17 Jul 2026 · 4 min read
Supplements
Collagen, explained: what it does and what it doesn't
10 Jul 2026 · 3 min read
Supplements
The gut habit Japanese people build before anything else
3 Jul 2026 · 4 min read
Supplements
The supplement Japanese people take before anything else
26 Jun 2026 · 3 min read
Intimate Wellness
Water-based lubricant, explained simply
4 Aug 2026 · 3 min read
Intimate Wellness
Single-use or reusable? How to choose an intimate wellness product
28 Jul 2026 · 5 min read
Intimate Wellness
TENGA: how Japan made intimate wellness tasteful
21 Jul 2026 · 3 min read
Intimate Wellness